Seleziona una pagina

CREATION, ORGANIZATION AND MANAGEMENT OF EVENTS

EVERY EVENT IS UNIQUE.

AND UNREPEATABLE.

COME HERE WITH US.

Intense emotions. Unforgettable experiences.

Perfection in the details.

Perfect moments. Dating magic. For a moment or for life.

Because if memories are pleasant, life is more beautiful.

I am a construction engineer graduated from the Polytechnic University of Turin, but I am also a professional event organiser. These two professions may seem to be antithetical, but they are not. An event is not just about creativity: most of the work is about planning, careful cost management, perfect logistics and so much more.

This is why organisational and management skills always become the winning key for any type of event.

Location, catering, music, photos, videos, décor, marketing are just some of the keywords for an event, and each one of them work in concert with the others. I work with the best locally based event suppliers, define with the customer the target to be achieved and coordinate all the involved professionals. Every ZENITH event must be an unforgettable event.

I am a multidisciplinary reference figure for my clients: I am not an artist giving a performance, but I am able to find and manage the most suitable figures for the organisation of your unique and once-in-a-lifetime event: yours.

OUR AREAS, OUR WORK, YOUR EVENT.

WHATEVER IT MAY BE.

[ COMMERCIAL ]

[ TRAINING ]

[ PARTY ]

[ CORPORATE ]

[ WEDDING ]

[ CONVENTION ]

HOW IT WORKS

PROJECT

Every event is unique and unrepeatable. Therefore, before we start, we do a joint analysis and work out with you the suitable strategy to ensure that your event is the best practice success and that you reach the target you set yourself.

 

PLANNING

Once the project has been approved, it’s important to strategically plan the actions required to make the event become YOUR event. Priorities, first and second level actions, deadlines: everything constantly monitored and planned to be perfect on the day of the most important event: YOUR EVENT.

COMMUNICATION

The event is a communication tool for companies that, by emotion and experiential actions, can help them improve their market positioning, promote their products or services, and create more empathy with their customers and partners.

MANAGEMENT

Every event, even the smallest, is made of many different details and professional skills: that is why we constantly collaborate with different high skilled and reliable professional figures, all carefully selected.

 

FEEDBACK

Feedback helps us to constantly improve. That’s why at ZENITH we organise a post-event meeting with our in-house and external teams to objectively review our work, and then to share it with you.

RECALL

An event does not end when you turn out the lights: it continues in time and in the memories of those who participated. That’s why it is important to create and maintain contact to keep everyone up to date with any ZENITH news. The more so if everybody enjoyed the event.

 

COME HERE WITH US.

WE’RE WITH YOU EVERY STEP OF THE WAY

LOCATION

z

AUDIO SERVICE

CATERING

LIGHTS SERVICE

INSTALLATION

VIDEO

CONTACT US HERE. IT ONLY TAKES A MOMENT.

I want to let you know how I will keep your data, for how long and for what purpose. You can request their cancellation in any time.

Contacting us is easy: simply send us an email, call us, or check our main social networks. You will receive an immediate reply.

THE PROJECT IS IMPORTANT

A beautiful, even exciting, and creative idea can turn into a failure if there is no flawless planning and management.

BUT PERFECT MANAGEMENTS IS EVEN MORE SO

Therefore, we assess any unexpected risks and imagine two or three alternative solutions from the very beginning.

F.A.Q.

What is an event?

An event is ‘something that happened, happens or will happen in a certain place, at a certain time’. The word event is therefore a huge container, which changes shape because it can contain everything: festival, fair, festival, workshop, meeting, company day, congress, road show, convention, workshop, vernissage, round table, concert and much more.

An event planner identifies a target audience and location, designs the event concept, verifies the budget, plans the logistics, and coordinates all the technical aspects aimed at its realisation. To organise an event, you need to foresee, plan, realise. Planning an event is a matter of imagining, planning, setting up, preparing, knowing, managing, having an overall view so that nothing is left to chance.

Organising an event also means fitting it like a ‘tailor-made suit’ to the needs of the client and, above all, to the peculiarities of the venue and the target audience. Anything can be organised: from weddings to corporate lunches, day companies to inaugurations. The aim is always to make it an unforgettable experience for someone else. Events can be divided according to range, areas of activity, type of activity, target audience, size of event, private or public character, price of participation, repetitiveness.

How much time does it take to prepare an event? How do you prepare an event's timeline and scheduling?

Deciding on an event date is one of the most successful elements of your event. When choosing a date for an event, there are some important factors other than ensuring the greatest number of people will attend. For example, there are other events on the same date you decided to organise your event? May, June, and July are the peak months for weddings, while November and December are usually the months for parties/corporate dinners.

Taking the climate into account is another important aspect. Take into account periods of rain or summer storms. One of the first elements to define is the “when”, defining the year, week and day of the week, then starting to work backwards, defining exactly the days for deliveries, set-up, tests and final review times. Be careful if there are national or religious holidays, school holidays, long weekends or long weekends at the same time. The day of the week as well as the time of the event can have a very strong impact on the objectives of your event. Before defining the exact date of your event if the following elements could impact your event: national holidays, religious holidays, school holidays, long weekends, sporting events, other special events.

Is it possible to entrust the complete management of an event to a single professional/agency? Why hire an agency to organise an event?

Why would anyone hire us to organise an event? Organising an event is a complex activity where the unexpected situation is always around the corner and where the ability to adapt to the surrounding environment is important. Our expertise ranges from accounting to technical expertise on acoustic systems, meteorology, from administrative law to marketing, from graphics to advertising techniques and much more.

The event organiser has two customers: the client and the public for whom the event is intended, and their respective demands do not always match. An event organiser analyses the feasibility, identifies a target audience, finds the location, monitors the budget, plans the logistics and coordinates all the elements leading to its realisation.

To organise an event you need to imagine, plan, set up, know, manage, and have the overall vision to be able to customise it according to the client’s needs but above all to the specific features of the target group the event is intended for.

The objective is to organise an unforgettable experience. A widely shared concept among scholars is that a successful event is one that goes on as scheduled, avoiding critical situations, cannot be realised without a rigorous methodological approach and a clear identification of responsibilities and the sequence of actions to be taken.

Do you need any specific authorisations for special events (hot air balloons, drones, public ground, etc.)? What documents are required to organise an event?

When organising an event, one of the aspects that must be taken care of is bureaucracy and the following elements must be considered: SCIA (Certificate of Commencement of Business), a technical report of a qualified professional certifying that the safety conditions and the installation of the equipment will be carried out to the highest standards.

For events with more than 200 persons and time exceeding midnight, it will be necessary to obtain a specific authorisation for a public entertainment event in accordance with Article 68 TULPS and to request the convening of the Municipal Supervisory Commission for Public Entertainment to obtain the authorisation.

Occupation of public land: if the event takes place on public land, a public land occupation fee must also be paid, except in the case of events with the patronage of the municipality and COSAP (public land occupation fee) fee-exempt events.

As of June 2017, the event organiser must also tackle the Gabrieli Circular on Safety and Security by also submitting the event’s emergency plan to the SUAP (One-stop business advisory centre).

SIAE: every time music is broadcast, or shows are performed, it is necessary to apply for a permit from the Italian Society of Authors and Publishers (SIAE) by paying the relevant royalty fee every time music is broadcast for a use that is not strictly private. For more information, it is advisable to contact the relevant territorial SIAE offices directly.

Noise exemption: if sound broadcasting equipment or events with music or the use of musical instruments are used, the organiser must submit to the SUAP appropriate noise impact documentation drawn up by a qualified expert together with the measures planned for the reduction and elimination of noise emissions.

Administration of food and beverages: if the food and beverages are offered, there is no need for an authorisation, the only requirements remaining those related to health and hygiene. Whereas, when the food and beverages are to be sold, asking for a financial consideration in return, the event organiser must submit the SCIA Certificate to the SUAP.

Event insurance policy: when organising an event, it’s advisable to have insurance to cover possible damage to participants. In the case of a public event with many participants, it is necessary to take out a tailor-made insurance policy as a specific assessment of the risk factors associated with the event will be required.

Other permits and authorisations to be submitted to the local municipality are notification to the Police Headquarters, Patronage request, technical services request (utilities, cleaning, equipment), communication and advertising, and road closures.

What are the basic steps for organising an event?

An event planning is a complex process, and to achieve a successful outcome seven different components must be coordinated and optimised: activities/technical aspects, venue (physical or virtual environment) /logistics, timing, people, organisation, economic/financial resources, and marketing. The complexity stems both from the need to coordinate specialists with different backgrounds and skills who carry out the various activities, and from the fact that the process must be continually adapted for critical situations that may arise during the execution phase, often beyond the control of those organising the event, such as weather or power outages.

Even if an event is over in a few days or hours, its preparation requires a lot of time in advance. To reduce the risk of losing control of the situation, we shall consider seven main activities:

1 – concept creation and definition  2 – idea development and ancillary services identification  3 – feasibility analysis 4 – activity planning 5 – execution 6 – conclusion 7 – post-event assessment

The creation of the event is the creative activity that formulates the event in its multiple aspects, and once the concept has been expressed, the technical and logistical functions will have to quickly check the feasibility of its realisation, while the marketing function will have to assess its commercial viability. Other important aspects to be considered and evaluated are the objectives and goals, the theme, the venues, the available resources, the timing, the participants involved (spectators, actors, possible community, media, possible sponsors) and the available organisational capacities.

How to define the objectives and strategy of an event?

Before organising any event, it is essential to define the objectives you want to achieve. The most common are: increasing notoriety/visibility, increasing brand awareness, building the loyalty of specific stakeholders, creating new business, cultural entertainment, motivating the staff of the company/organisation, disseminating lifestyles/customs, fashions, new cultural, sporting, healing, religious practices, remembering historical anniversaries, education, and training.

An event must have a target audience and define what they expect, who they are composed of, where and how they can be reached to inform them about the event. Such analyses make it possible to identify the competition on the same target and other events already realised or planned, and thus to estimate the strengths and weaknesses of our offer compared to those of our competitors. In-depth knowledge of the target audience also makes it possible to hypothesise prices both acceptable to customers and sustainable with respect to those practised by competitors, to identify the most suitable distribution and availability of tickets, and which media to use for promoting the event.

The event is a mix of services that must be guaranteed to be successful in terms of quality and timing. The event concept, the eventual price to be sold at, the sales network and communication, all prefiguring the so-called event marketing mix, must be defined consistently with each other and in view of the event’s intended positioning.

Once we have defined where to position the event, it will be a matter of giving an initial answer to the five W (why, who, when, where and what), which will make it possible to define the concept. Whatever the type of event to be organised and the objectives to be achieved, there are five main characteristics that must be defined at this stage of creation:

– content, theme, and specific style of the event

– list of target audiences

– period

– location

– organisational structure

How to choose the location for an event?

Once the master plan for the event has been drawn up, the objectives, concept and all the necessary functions and requirements of the space have been defined, finding the perfect location for the event will be much easier. The selection of the location where your event will be held is of paramount importance because it can ensure the success of the event.

KEEP IN TOUCH.

SUBSCRIBE NOW.

Leave your e-mail address to be updated on Zenith Events activities and news. You might be interested in.

GET IN TOUCH WITH US

SEDE ITALIA

Via Leonardo da Vinci, 43 GRUGLIASCO (TORINO)

CALL US

+39 (011) 428 3650

+39 (329) 424 7920

 

 

© 2024 ZENITH EVENTS – Events creators – P.IVA 12274320014